Neat-Dough
Neat-Dough Branding
BRIEF
Having successfully created a visual identity for Amanda Buzzell, I was entrusted with revamping the visual identity of her modeling dough craft subscription service. Amanda's trust in my design abilities allowed me to update and improve the brand's visual identity, creating a more cohesive and effective branding strategy for her business.
METHODOLOGY
Despite the product being intended for children, the branding and marketing strategy was targeted towards moms. To achieve this, a more modern color palette and a lighter, open font were chosen to create a more approachable and friendly logo design. The resulting branding strategy was tailored to appeal to moms, while still retaining its child-friendly elements.
When the branding was established I applied the design to the Neat-Dough online store.
